Breethe

About Breethe

Breethe operates in the digital health and wellness market, offering a comprehensive meditation and mindfulness application. The company was co-founded by Lynne Goldberg, a meditation teacher with over 20 years of experience, alongside serial entrepreneurs Garner Bornstein, Pierre Le Lann, and Laurence Ardouin. The founders combined their backgrounds in technology, entrepreneurship, and wellness to create an accessible platform for mental well-being. Garner Bornstein, after selling his previous technology company, sought to merge his tech expertise with his passion for self-discovery, while Pierre Le Lann aimed to unite his experience in building interactive businesses with his interest in self-development and meditation. Initially launched as "OMG. I Can Meditate!", the app was rebranded to Breethe in June 2017 to better reflect its goal of being a constant companion for users.

The company's business model is primarily subscription-based, offering both free and premium content. Revenue is generated from monthly, yearly, and lifetime subscriptions that unlock the full library of content. The app provides a freemium service, allowing users to access a selection of content at no cost, which serves as a funnel for converting users to paid memberships. Breethe also engages in partnerships, such as with ClassPass for corporate wellness programs and Relish for supporting individuals living with dementia, indicating a B2B2C strategy.

The Breethe app is designed to be an all-day partner for managing anxiety, stress, and sleep issues for a broad consumer base. With over 12 million downloads, it targets everyone from beginners to experienced meditators. The platform's content library includes over 1,700 tracks, featuring guided meditations tailored to specific, relatable situations like "My Boss is a Jerk" and "Financial Anxiety." Beyond standard meditations, its key features include hypnotherapy sessions, bedtime stories, sound therapy, and personalized programs like the 7-day "Learn to Meditate" series. The app is structured to fit into a user's daily routine with sections for starting the day, taking a break, and going to sleep. This extensive and specialized content, combined with a user-friendly and humorous approach, forms its core value proposition.