Breakthrough.com

About Breakthrough.com

Breakthrough Behavioral operated as a specialized platform in the teletherapy market, connecting patients with mental health professionals through secure online technology. The company's business model focused on providing a convenient and accessible solution for individuals seeking mental health care, serving clients by creating a network of therapists, psychiatrists, and other behavioral health providers. Revenue was generated by facilitating these virtual consultations. Patients could browse provider profiles and view introductory videos to find a suitable match, while providers received training to develop an effective online presence.

A key milestone in the company's history was its acquisition by MDLIVE in November 2014. At the time of the acquisition, Julian Cohen was the President of Breakthrough. This strategic move was designed to create a comprehensive telehealth platform by integrating Breakthrough's behavioral health specialization with MDLIVE's broader medical telehealth services. The combination aimed to address the growing demand for online therapy and offer a more integrated healthcare experience for patients, payers, and employers by providing access to both medical and behavioral health specialists under a single vendor. Following this integration, the Breakthrough brand was absorbed into MDLIVE's offerings. Subsequently, MDLIVE itself was acquired by Evernorth, Cigna's health services subsidiary, in a deal that closed in April 2021, further embedding the virtual care services within a major insurance and healthcare ecosystem.