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BrandMaker
BrandMaker is the leading provider of Marketing Resource Management (MRM) systems in Europe
About BrandMaker
Uptempo.io is a marketing operations software company that helps businesses streamline their marketing processes and align their campaigns with corporate goals. The platform offers powerful workflows for budget and content approvals, real-time visibility into planned, committed, and actual spend, and integrations with financial, ERP, and PO systems. Uptempo.io serves marketing professionals and teams, particularly in challenging markets where marketing budgets are tight and need to have a significant impact. The business model is SaaS (Software as a Service), where clients subscribe to use the platform. Revenue is generated through subscription fees. The company also provides educational resources, expert advice, and a community for marketing professionals to share best practices and strategies.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 1999
- Headquarters
- Berlin, Germany
- Employees
- 41
- Open positions
- None listed
- Dealroom signal
- 61.3/100
- Industry
- Marketing, Enterprise Software
- Sub-industry
- CRM & Sales
- Sector
- Marketing, Human Resources, Planning, Asset Management, Branding, Budgeting, Enterprise Resource Planning, Platform, start2 group, German Accelerator
- Business model
- SaaS
- Client focus
- b2b
- Investment activity
- 4 companies, latest Aug 2025
- Capital deployed
- —
- Preferred round
- ACQUISITION
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| GROWTH EQUITY VC✓Equity / VC | Feb 2021 | $0 | — | Rubicon Technology Partners | — |
| DEBTDebt | May 2019 | $1.1M | — | Deutsche Handelsbank | — |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for BrandMaker is 21K monthly website visits, down 8.7% over the last three months. BrandMaker's team declined 26.8% over the past year.
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
OptiMine SoftwareMinneapolis, United StatesMeasurement and optimization software that helps digital advertisers maximize display and paid search financial performance
$12Mvaluation
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$22Mvaluation
AllocadiaVancouver, CanadaAllocadia provides Marketing Performance Management software, helping marketing teams confidently plan, manage investments, and measure results & ROI
$66Mvaluation
AdvertzoomGermanyAdvertzoom a cloud-based SaaS solution that enhances efficiency in planning, implementation and performance evaluation for online campaigns
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Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A1 investor entered at this stage
PINOVA Capital
Series B and later3 investors entered at this stage
eCAPITAL
Deutsche Handelsbank
Rubicon Technology Partners
Other known investors2 additional known investors
German Accelerator
Urs Ehrismann
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about BrandMaker on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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