boxt

About boxt

BOXT is a digital-first home services company operating in the United Kingdom's domestic heating and smart home market. The business was founded in 2017 by Mel Butler, Andy Kerr, and Keith Jones, who leveraged their extensive prior experience in the heating industry to address perceived inefficiencies and a lack of transparency in the traditional boiler sales process. The founders, formerly of companies like Help-Link and Wolseley’s Plumb Center, aimed to create a more direct and fair model for consumers.

The company's core business model is centered around an online platform that disintermediates the conventional sales process, removing the need for in-person salesperson visits. This direct-to-consumer approach allows homeowners to receive a fixed-price quote for a new boiler installation online by answering a series of questions about their property and uploading photos for verification. Revenue is generated directly from the sale and installation of these heating systems and other products, with options for customers to pay upfront or through financing. The model, often compared to Uber's, connects customers with a nationwide network of vetted, Gas Safe registered engineers who can often complete installations the next day.

BOXT's product and service offerings have expanded significantly since its inception. Initially focused on gas boilers, the portfolio now includes air conditioning units, electric vehicle chargers, and renewable energy solutions like solar panels and battery storage systems. The company also provides ancillary services such as boiler repairs, annual servicing, and home cover plans. A key part of its strategy involves integrating smart home technology; through a partnership with Google, BOXT offers devices like the Nest Thermostat, smoke alarms, and security cameras, bundling them with its main installation services.

Strategically, BOXT has secured backing from significant industry players, including an early minority investment from Bosch and a £20 million funding round led by infrastructure investor Brookfield. These partnerships have supported its rapid growth, helping it become the second-largest boiler installer in the UK. The company has also formed partnerships with major retailers and utility providers like B&Q and EDF to broaden its customer reach.