Boundary

Boundary, established in 2010, operated from Mountain View, United States, as a provider of application-aware infrastructure performance monitoring. The company was founded by Cliff Moon and later led by President and CEO Gary Read, who joined in 2012 and steered the company until its acquisition. Gary Read brought over two decades of experience in the enterprise software industry, having previously led Nimsoft to an acquisition by CA Technologies. This experience was instrumental in taking Boundary from a pre-product stage to a significant market player.

The firm specialized in real-time IT infrastructure monitoring through a Software-as-a-Service (SaaS) platform. This service was designed for modern, highly distributed and dynamic IT applications, offering operations and DevOps teams the tools to monitor and maintain complex systems. The platform's core function was to collect and correlate a high volume of metrics and events in real-time, providing a comprehensive view of application and network performance. Its technology could discover and create a visual representation of the logical application topology, tracking changes as they happened. This capability allowed clients to understand the latency and response times between different application tiers, which is crucial for optimizing performance and cost.

Boundary's business model was subscription-based, offering its monitoring solution with a free tier restricted by data volume. The company targeted a wide range of customers, from DevOps teams at early-adopter firms to large enterprises with complex IT infrastructures. Its client roster included names like Scripps Networks Interactive, Salesforce.com, Zendesk, Expedia, and Rackspace. The company secured $41 million in funding across three rounds, culminating in a $22 million Series C round in April 2014, with investors such as Adams Street Partners and Scale Venture Partners. In a strategic move, the technology assets of Boundary were acquired by BMC Software in August 2015, integrating its real-time monitoring capabilities into BMC's Digital Enterprise Management platform.

Keywords: application performance monitoring, network monitoring, infrastructure monitoring, SaaS, real-time monitoring, DevOps, IT operations, Cliff Moon, Gary Read, BMC Software, cloud monitoring, application topology, network visibility, event correlation, IT analytics, data visualization, performance metrics, latency monitoring, Adams Street Partners, Scale Venture Partners