Bounce

Bounce Infinity is an electric vehicle (EV) manufacturer focused on sustainable urban transportation solutions in India. The company's journey began in 2014 when founders Vivekananda Hallekere, Anil G, and Varun Agni launched WickedRide, a premium motorcycle rental service. Identifying a larger market for daily commutes, they introduced Metro Bikes in 2016 for first and last-mile connectivity, which later rebranded as Bounce in 2018, operating a large fleet of dockless, app-based rental scooters. The operational and economic challenges of managing a fleet of gasoline scooters, including fuel theft, prompted a strategic pivot toward electric vehicles.

This evolution led to the creation of the Bounce Infinity brand and the acquisition of EV manufacturer 22Motors in 2021, transforming Bounce into a full-stack EV company with its own manufacturing capabilities. The company's core offering is the Bounce Infinity E1 electric scooter, designed for the urban commuter. A key differentiator is the option to purchase the scooter without the battery, which can reduce the initial cost by approximately 40%. This is enabled by the company's primary business model, 'Battery as a Service' (BaaS). Customers can use a network of swapping stations to exchange their depleted batteries for fully charged ones in minutes, addressing common EV concerns like range anxiety, charging time, and high upfront costs. These swapping stations are strategically located at places like Kirana stores, residential complexes, and petrol pumps.

Revenue is generated through the sale of electric scooters and from the BaaS subscription plans. The company serves both individual consumers (B2C) and business clients (B2B), including logistics and quick commerce companies that require reliable vehicles for their gig workers. The scooters, such as the E1, E1+, and E1 LE models, feature removable lithium-ion batteries, a top speed of up to 65 km/h, and a real-world range of 70-100+ km depending on the model. They are equipped with features like all-LED lighting, a digital instrument cluster with smartphone connectivity for remote tracking and geofencing, multiple riding modes, and regenerative braking. Bounce Infinity has also established partnerships with companies like Sun Mobility and Greaves Retail to expand its battery-swapping network and make it interoperable with other electric two-wheelers.

Keywords: electric scooter, battery swapping, Battery as a Service (BaaS), EV manufacturer, urban mobility, last-mile connectivity, electric vehicles India, swappable battery, Bounce Infinity E1, Vivekananda Hallekere, Anil G, Varun Agni, EV rental, smart mobility, sustainable transportation, e-mobility, dockless scooters, EV charging network, regenerative braking, EV fleet solutions