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Boulevard

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The business management platform powering the next generation of premium salons and spas

West Hollywood, United StatesFounded 2016AI
Valuation $500M–1B Last recorded · 2025
Revenue $10–50M Latest reported FY
Headcount 500–1k Current team size
Total funding $100–500M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Boulevard and the history behind them.

About Boulevard

Boulevard is a technology startup that offers a comprehensive business management platform for service-based businesses, particularly in the beauty and wellness industry. The platform provides a suite of tools that streamline operations, from booking appointments to managing inventory. It is designed to enhance the customer experience, with features such as customizable intake forms, two-way messaging, self-check-in, and automated arrival alerts.

The platform also offers detailed client profiles, which include information on past visits, previous purchases, and social profiles. This allows businesses to personalize their services and deepen their relationships with their clients. The platform's one-tap tipping feature is designed to encourage upsells, pre-bookings, and increase staff gratuity.

Boulevard operates on a Software as a Service (SaaS) business model, which means it makes money by charging its clients a subscription fee to use its platform. The company's clients are primarily businesses in the beauty and wellness industry, including hair salons, spas, and beauty labs.

The company has received positive feedback from industry leaders, who praise the platform's ease of use, its ability to enhance the customer experience, and its effectiveness in improving operational efficiency.

Source: Dealroom company data

At a glance

Founded
2016
Headquarters
West Hollywood, United States
Sector
AI
Power Law
Colt$25–100M revenue

Investors

9 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed2 investors entered at this stage

  • Luma Launch
  • Bonfire Ventures

Series A5 investors entered at this stage

Series B and later2 investors entered at this stage

  • Point72 Ventures
  • JMI Equity
Employees mapped 578 incl. 3 AI specialists
Founders Hidden — book a demo/100 quality score
Key operators 23 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
12 countries with
team presence
🇺🇸 United States88.7%
🇨🇦 Canada6.8%
🇧🇷 Brazil2.2%
🇮🇳 India0.3%
🇩🇪 Germany0.3%
Top 5 of 12 shown
Web traffic by country
1.7M monthly visits
across markets
🇺🇸 United States95.6%
🇮🇩 Indonesia0.9%
🇨🇦 Canada0.6%
🇳🇿 New Zealand0.4%
🇬🇧 United Kingdom0.3%
Top 5 markets shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Boulevard on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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