Bosideng Technology

About Bosideng Technology

Positec Tool Corporation, a company originating from Suzhou, China, was established in 1994 by founder Don Gao. Initially operating as an original equipment manufacturer (OEM) for major brands such as Sears and Black & Decker, Positec transitioned its business model in 2003 to focus on developing and marketing its own branded products. This strategic shift was a response to customers beginning to establish their own manufacturing facilities in China. Today, Positec is a global entity with North American headquarters in Charlotte, North Carolina, and a significant presence in markets across the United States, Europe, and other regions.

The company specializes in the manufacturing of power tools and lawn and garden equipment, serving both consumer and professional clients. Its products are distributed through major international retailers, including Lowe's, The Home Depot, Walmart, and Costco. Positec's revenue is generated through the sale of its products under several brand names. The main brands are WORX, which focuses on lawn and garden equipment, and Rockwell Tools, which offers a line of power tools. The company also produces tools under other brands like Kress, Cat, WESCO, Bauker, Xceed, and Blue Ridge.

Positec's product portfolio is extensive, featuring items such as robotic lawn mowers, cordless power tools, and a variety of garden equipment. A key area of focus for the company is battery-powered technology and robotics. For its consumer brand Worx, Positec has developed a borderless robotic mower that utilizes visual technology and neural network algorithms. For its commercial brand Kress, the company has introduced RTKn technology, which enhances the precision of its robotic mowers. In early 2025, Positec secured $250 million in its first round of equity financing to support further research and development in green energy technology and to fuel global expansion.