Bornlogic

About Bornlogic

Bornlogic, established in 2013, operates as a SaaS platform that decentralizes digital marketing by empowering local sales teams. The company was co-founded by CEO Andre Fonseca and CTO Daniel Belintani. Fonseca, a computer engineer with a background that includes working on the team that invented the JAVA language and at startups in Silicon Valley, identified the potential to transform salespeople into authentic content creators. This insight led to a strategic pivot from the company's initial focus on a machine-learning-based bid manager for digital ad campaigns.

The firm's core business revolves around an omnichannel platform that enables retailers, brands, and franchises to create geolocated content and campaigns for social media. This approach bridges the gap between the physical store and the digital world by turning a company's sales force into brand influencers. The platform provides tools for distributing marketing budgets across stores and salespeople, a governance system to maintain brand image, and an app that suggests content ideas to sales staff using machine learning. Bornlogic serves major retailers such as Carrefour, Magazine Luiza, and Renner, helping them connect with consumers through personalized, local content, which has been shown to significantly increase customer engagement.

Revenue is generated through a monthly subscription fee for access to the software and a take rate on sales generated from campaigns created on the platform. To track the effectiveness of these online campaigns on in-store purchases, the company has developed an attribution system that integrates with the retailer's ERP. Bornlogic has secured significant funding, including a R$52 million Series A round led by Astella Investimentos, to scale operations and further develop its technology. The company's technology stack includes integrations with major social media platforms like Instagram, TikTok, and Facebook, as well as Google My Business.