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Booyah
Real-world, location-based game developer that creates mass-market games and entertainment products
About Booyah
Booyah, headquartered in San Francisco, specializes in real-world and location-based gaming. The company creates mass-market entertainment products and services that integrate real-world signals, offering a more personal, social, and meaningful gaming experience. Booyah's products have been enjoyed by tens of millions worldwide. The company collaborates with leading consumer brands such as H&M, Pantene, Olay, Paul Frank, Disney, Subway, Adidas, MTV, and others to connect engaged gamers with the products they love. Booyah's leadership team includes veterans from top interactive companies like Electronic Arts, Blizzard Entertainment, Glu Mobile, Crowdstar, LucasArts, Kabam, and Insomniac Games. The company is financed by Accel Partners and Kleiner Perkins Caufield and Byers’ iFund. Keywords: real-world gaming, location-based gaming, mass-market entertainment, social gameplay, consumer brands, mobile gaming, interactive companies, leadership team, Accel Partners, Kleiner Perkins.
Source: Dealroom company dataLatest news
Press, funding announcements and product moves mentioning Booyah.
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES COther financing | Mar 2013 | $30M | $120M | Kleiner Perkins · DAG Ventures · Accel | — |
| SERIES COther financing | May 2010 | $20M | $80M | Kleiner Perkins · DAG Ventures · Accel | — |
Growth signals
Latest recorded traffic for Booyah is 140 monthly website visits, down 82.9% over the last three months. Booyah's team grew 108.1% over the past year.
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Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A1 investor entered at this stage
Series B and later2 investors entered at this stage
Source: Dealroom Talent Intelligence.
Global footprint
Market sentiment
An AI-synthesised read of the highest-engagement posts about Booyah on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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