Boostly

About Boostly

Boostly provides a suite of services for the short-term rental and hospitality industry, focusing on empowering property owners to increase their direct bookings and reduce dependency on online travel agencies (OTAs). The company was founded by Mark Simpson, whose background is deeply rooted in hospitality; he grew up in his family's farm-stay bed and breakfast business in North Yorkshire, UK. This firsthand experience with the challenges of property marketing fueled the creation of Boostly.

The core of Boostly's offering is the design and development of custom WordPress websites tailored for vacation rentals. These sites are designed to be mobile-friendly and integrate directly with various Property Management Systems (PMS) to synchronize listings, availability, and rates automatically, providing a seamless booking experience for guests. The business model combines a one-time setup fee with a recurring monthly subscription. This fee covers the website build, PMS integration, and access to a comprehensive suite of marketing tools and training materials.

Beyond website creation, Boostly operates the Boostly Academy, an online training platform that offers extensive educational resources. The academy provides hosts with strategies for digital marketing, search engine optimization, and social media engagement to drive traffic to their direct booking sites. Clients also gain access to a community support group and regular group coaching calls, fostering a collaborative environment for sharing knowledge and best practices. The company's mission is to equip hosts with the tools, tactics, and training necessary to build a sustainable business by taking control of their booking channels.