Boosterz

About Boosterz

Boosterz operates as a hybrid between an advertising agency and an investment firm, focusing on scaling promising direct-to-consumer (D2C) brands, which it terms "rockets." The company was established in 2019 and has demonstrated significant growth, with preliminary results for 2024 showing revenue of approximately $81.9 million and operating profit of around $11.5 million. This represents a substantial increase from the previous year.

The firm's business model is centered on co-growth and shared success. Boosterz co-invests with partner brands in their marketing activities and shares in the outcomes, moving beyond a traditional fee-based structure. This approach creates a partnership where Boosterz is deeply invested in the brand's success. For partners demonstrating high synergy and trust, the company often deepens its involvement through equity or capital investments, also sharing in the investment risks.

The company provides comprehensive, 360-degree marketing and advertising support to drive brand growth and sales. Its services cover the digital marketing spectrum, including product strategy, pricing, distribution, advertising, social media, and influencer promotions. Boosterz has successfully collaborated with notable brands like Lingtea and Lemouton. Looking to the future, the company has identified AI and short-form content as key areas for maintaining its competitive edge.

In early 2025, Boosterz secured approximately $8.1 million in a new funding round from investors including Hana Ventures, SmartStudy Ventures, and Kolon Investment, achieving a post-valuation of over $77.8 million. This capital is intended to expand its brand partnerships and strengthen its shared growth business model.