BoostCTR

About BoostCTR

Founded in 2009 by David Greenbaum and Rob Lenderman, BoostCTR, later known as Boost Media, established itself as a solution for optimizing online advertising creative at scale. The San Francisco-based company identified a critical market need for improving ad performance beyond simple keyword and bid management. CEO David Greenbaum and the leadership team steered the company through significant growth, securing a total of $42.8 million in funding across seven rounds. Notable funding events included a $1.64 million seed round in 2011, an $8 million Series B in 2013 led by Battery Ventures, and a final Series C round in 2017.

Boost Media developed a platform that combined proprietary software with a large, crowdsourced marketplace of creative professionals to enhance ad relevance and effectiveness. The business operated on a model that served enterprise advertisers, SEM agencies, and small businesses by offering guaranteed improvements in ad performance. Its core service utilized a network of over 1,000 copywriters and image optimizers who would compete to create superior ad copy and visuals. This human element, combined with software for workflow automation and algorithmic optimization, allowed the company to systematically test and improve creative content for search, social, display, and mobile advertising channels. Clients' existing ads served as a baseline, and Boost's platform would split-test new creative variations to improve metrics like click-through rate (CTR) and conversions per impression (CPI), ultimately aiming to reduce cost-per-click (CPC).

The company's platform was designed to address the challenge of delivering personalized and emotionally engaging advertising at a large scale. It provided a systematic approach for advertisers with vast numbers of ad groups to continuously evolve their messaging. Revenue was generated by charging clients a percentage of their advertising spend. In April 2019, the assets of Boost Media, including its technology, customer contracts, and brand, were acquired by AdLabs Technology, marking the conclusion of its journey as a venture-backed startup.