Boomy

About Boomy

Boomy Corporation operates as a music technology firm, providing artificial intelligence-driven tools for music creation. Founded in 2018 by Alex Mitchell and Matthew Cohen Santorelli, the Berkeley-based company aims to make music production accessible to individuals regardless of their technical expertise. The company has secured $5.38 million in funding from investors including Warner Music Group, Scrum Ventures, and Boost VC.

The founders' backgrounds are rooted in music and technology. Alex Mitchell, the CEO, is a classically trained violinist turned serial entrepreneur who previously founded Audiokite Research, a market research platform for musicians that was later sold to ReverbNation. His experience spans co-founding a music discovery platform, consulting for music brands like Shady Records, and studying at both Fordham University and The Juilliard School. This journey through performance, industry analytics, and tech entrepreneurship shaped Boomy's direction. Matthew Cohen Santorelli is the co-founder.

The company's core offering is Boomy.com, an AI-powered platform where users can generate original songs in minutes. Users select a genre, and the AI composes a track which can then be fine-tuned. The business model operates on a freemium basis. A free plan offers limited features, while paid subscriptions, such as the Creator and Pro plans at $9.99 and $29.99 per month respectively, provide increased song saves, commercial licensing, and faster release approvals. The platform serves a wide range of clients, from amateur creators and influencers needing background music to aspiring artists experimenting with sound.

Initially, Boomy managed exclusive distribution for its users, sharing royalty revenue. The model has since evolved, and paid subscribers now receive full commercial rights to their creations, allowing them to use a distributor of their choice. In November 2023, Boomy partnered with ADA Worldwide, Warner Music Group's independent distribution arm, to distribute and market select artists from the Boomy roster. To address industry concerns about streaming integrity, the company integrated technology from Beatdapp in October 2023 to verify stream authenticity.

In 2024, Boomy expanded its product line with Loopmagic.com, a tool for professional producers. Developed in partnership with Grammy-winning producer !llmind, LoopMagic focuses on generating high-quality, copyright-safe loops and one-shot samples via text prompts. The AI model for LoopMagic was ethically trained using only permissioned data, including !llmind's entire repertoire, ensuring generated content is clear for commercial use without extra clearances.