BOOM Imagestudio

About BOOM Imagestudio

BOOM Imagestudio operates as a photo-tech company, providing on-demand, high-quality visual content for global clients. Officially established in Milan, Italy, in 2018, the company was founded by Federico Mattia Dolci, Giacomo Grattirola, and Jacopo Benedetti. The founders, childhood friends with a shared passion for photography, transitioned their hobby into a business while attending university in Milan. An initial request for an interior photographer sparked the venture, leading them to shoot during the day and post-produce at night.

The company's core offering is a technology platform, the 'Order System,' that streamlines the entire visual production process, from booking a service to the delivery of the final assets in as little as 24 hours. This platform leverages artificial intelligence, specifically a proprietary software named 'Rocket-B', for post-production tasks, editing thousands of images with a consistency and speed that surpasses manual capabilities. The service connects clients with a global network of over 35,000 photographers, videographers, and drone pilots. BOOM's business model is structured as a Software-as-a-Service (SaaS) platform that allows companies to manage, collaborate on, and publish visual content.

BOOM serves a diverse client base across more than 80 countries, focusing on industries such as real estate, e-commerce, and food delivery. Notable clients have included Deliveroo, Uber Eats, OYO, and Lavanda. The company has demonstrated significant growth, raising €6.6 million in a 2022 funding round and acquiring Berlin-based competitor LemonOne to expand its footprint in the European e-commerce market. This acquisition integrated LemonOne's client roster and photographer network into BOOM's platform. The founders were recognized in the Forbes 30 Under 30 Technology List in 2022.