Bookkeeping

About Bookkeeping

Bookkeeping.com operates as a comprehensive financial services provider primarily targeting small and medium-sized businesses (SMBs) across various industries. The company was co-founded by Ben Robinson, Kelly Robinson, and Jaime Rodriguez. Ben Robinson, a former CPA firm owner, identified a market need for specialized bookkeeping after assisting a friend, Kelly, in starting her own virtual bookkeeping business. This experience led to the creation of courses to train bookkeeping professionals, which evolved into the current business model. Kelly Robinson now serves as the Chief Operating Officer, leveraging her financial management expertise, while Darlene Peacock is the Director of Operations.

The firm's core business is providing outsourced accounting and bookkeeping solutions, with a distinct approach that assigns bookkeepers to specific niche industries. This specialization strategy allows its staff to develop deep subject matter expertise relevant to the clients' sectors, which include e-commerce, construction, law, healthcare, and startups, among others. The service portfolio is extensive, covering bank reconciliations, monthly financial statements, payroll management, bill pay, tax planning and preparation, and fractional CFO services. By offering a dedicated team of professionals, the company functions as an external accounting department for its clients.

Revenue is generated through a tiered subscription model with monthly fees. Pricing plans such as "Small Business," "Small Business Plus," and "Small Business Advanced" are offered at different price points, with custom packages available for clients with more complex needs. The company emphasizes transparent pricing, with costs agreed upon in advance to avoid unexpected fees. This business model provides clients with access to a range of high-level accounting services for a consistent monthly cost, which is positioned as more economical than hiring an in-house accounting team.