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Booker
Smart booking and management for spas, salons, and beauty businesses
About Booker
Booker by MINDBODY is a leading business-management and online-booking platform designed specifically for spas, salons, and beauty service providers. The platform transforms how beauty and wellness businesses operate by replacing manual processes and disconnected software with a single, unified, web-based solution accessible from any device. Booker brings together essential tools such as appointment scheduling, client management, point of sale, staff coordination, and reporting to help spa and beauty businesses run more efficiently and deliver exceptional customer experiences.
Read full description
In addition to streamlining day-to-day operations, Booker by MINDBODY enables spas and beauty professionals to sell their services online through their own websites and a broad network of partner platforms and apps. This creates a seamless, consumer-friendly booking experience that helps businesses attract new clients and increase bookings. Processing over one million appointments each month across more than 70 countries, Booker supports thousands of spa and beauty businesses worldwide, as well as large enterprise brands, from its headquarters in New York City.
At a glance
- Status
- Acquired
- Founded
- 2007
- Headquarters
- New York City, United States
- Employees
- 50
- Open positions
- None listed
- Dealroom signal
- 71.0/100
- Industry
- Enterprise Software
- Sector
- Other B2B Software, Business Management, Ecommerce Sites, Beauty Salons, Online Booking, Payment Processing
- Business model
- SaaS
- Client focus
- b2b
- Investment activity
- 1 company, latest Mar 2016
- Capital deployed
- —
- Preferred round
- ACQUISITION
Latest news
Press, funding announcements and product moves mentioning Booker.
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITIONOther financing | Apr 2018 | $150M | $150M | Playlist | Mindbody | ↗ |
| FundingOther financing | Jan 2016 | $0 | — | Wavecrest Growth Partners | — |
Growth signals
Latest recorded traffic for Booker is 5M monthly website visits, up 2% over the last three months. Booker's team declined 20.6% over the past year.
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A5 investors entered at this stage
Revolution
Grotech Ventures
TDF Ventures
Bain Capital Ventures- VCVital Venture Capital
Series B and later3 investors entered at this stage
Medina Capital
Signal Peak Ventures
Jump Capital
Other known investors2 additional known investors
Playlist | Mindbody
Wavecrest Growth Partners
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Booker on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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