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Book 'n' Bloom
Business management tool integrated into Facebook
About Book 'n' Bloom
Book 'n' Bloom was a European startup that provided a management tool integrated within Facebook, targeting freelancers and small, appointment-based businesses. The company operated with a team distributed across Madrid, Spain, as well as Athens and Thessaloniki in Greece. The platform was designed to function as a comprehensive solution for small enterprises, directly accessible through their Facebook pages.
The company's history shows a series of early-stage funding rounds, starting with a seed investment of $42,420 in April 2011, followed by another seed round of $29,570 in June 2012, and an angel round of $262,400 in October 2012, bringing the total initial funding to over $334,000. A significant, larger funding round of €11 million was announced in April 2016. The company was led by CEO Claus Rosenberg Gotthard.
However, the company faced significant operational challenges. By March 2017, the Athens office was shut down, and the Thessaloniki office followed in May 2017. Reports from former employees in September 2017 indicated that the company had become non-operational, with its website and Facebook application taken offline.
Source: Dealroom company dataKnowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| EARLY VC✓Equity / VC | Apr 2016 | $13M | $51M | Undisclosed | — |
| EARLY VC✓Equity / VC | Jan 2015 | $0 | — | Undisclosed | — |
Growth signals
Latest recorded traffic for Book 'n' Bloom is 720 monthly website visits, up 278.9% over the last three months.
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed1 investor entered at this stage
Claus Rosenberg Gotthard
Source: Dealroom Talent Intelligence.
Global footprint
Market sentiment
An AI-synthesised read of the highest-engagement posts about Book 'n' Bloom on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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