Bonuo

About Bonuo

Bonuo, operating through wealthbetter.com, is a fintech company specializing in digital wealth management services. The firm was founded in 2015 by Jian Dang. Prior to establishing Bonuo, Jian Dang had a career in the media industry, including experience at the Southern Press and as a co-founder of a media company that he later sold, before transitioning into the investment sector in 2011.

The company offers a robo-advisory platform that provides users with customized global asset allocation strategies. Its primary service is delivered through a mobile application that uses algorithms to construct and manage investment portfolios based on a user's risk tolerance and financial goals. The platform focuses on providing access to a diversified range of assets from global markets, including equities and fixed-income securities. Bonuo targets the new middle class and affluent investors in China, offering a digital alternative to traditional wealth management services.

The business model is based on providing automated, low-cost investment advisory and portfolio management. By leveraging technology, the company aims to make sophisticated investment strategies, previously available only to high-net-worth individuals, accessible to a broader audience. The platform's core technology includes a proprietary risk assessment system and an algorithmic engine for portfolio construction and rebalancing.