Bonkers Corner

About Bonkers Corner

Bonkers Corner is a Mumbai-based fashion and streetwear brand founded in 2020 by Shubham Gupta and Saniya Shaikh, targeting Gen Z and Millennial consumers with a focus on casual, unisex apparel.

The company's origins trace back to Gupta's personal story of overcoming his family's bankruptcy in 2011. Having gained experience in the textile industry through his father's previous business and by selling t-shirts from local markets, Gupta initially established Bonkers Corner as a white-label manufacturer for other direct-to-consumer brands. This phase provided crucial expertise in sourcing, manufacturing, and scaling operations before launching the consumer-facing brand. The brand was built without external funding, a principle it maintains.

Bonkers Corner operates on a direct-to-consumer (D2C) and retail business model. A majority of its revenue is generated through its own website, supplemented by sales from physical retail stores and online marketplaces. The brand has pursued an aggressive offline expansion, growing to over 13 company-owned stores across India in cities like Mumbai, Pune, Hyderabad, and Bangalore. The business model is vertically integrated, with all products manufactured in-house, giving the company control over quality and production costs. This allows for a pricing strategy where the retail price is approximately double the manufacturing cost. The company boasts a production capacity of 200,000 to 300,000 units per month and maintains an inventory cycle of under 45 days.

The product line is centered on streetwear, including oversized t-shirts, joggers, track pants, and sweatshirts, which form the core of its sales. The brand has expanded its offerings to include bottom wear, a premium collection, and plans to introduce denim, dresses, and shirts. It also leverages pop culture through licensing collaborations with entities like Looney Tunes and Bratz. In fiscal year 2024, the company reported revenues of ₹100 crore with a net profit margin of around 9%. Recent milestones include a high-profile appearance on Shark Tank India Season 5, where Gupta secured a deal, and international expansion into the UAE market via a D2C e-commerce platform.