BOM BOM

About BOM BOM

BOM BOM is a Singapore-based pet nutrition technology company specializing in fresh, customized, and portion-controlled meals for cats and dogs. Founded in 2017 by Jason Wang, the company emerged from his personal mission to resolve his own puppy's health issues through nutrition. What started as a passion project called 'Kyubi's Kitchen' quickly grew due to word-of-mouth and veterinary referrals, leading to the formal establishment of BOM BOM.

The company operates on a direct-to-consumer (DTC) model, leveraging a proprietary platform powered by artificial intelligence and a database of thousands of pet health profiles. This technology allows for the creation of highly personalized, dynamic meal plans that consider factors like breed, age, health conditions, and allergies. The scientifically formulated meals are designed to be NRC-compliant, aiming to eliminate the need for extra supplements. The service includes meal plans for various needs, such as transitioning to a raw diet, allergy elimination, and ongoing nutritional optimization. Clients can choose from a wide range of ethically sourced, SFA-approved proteins, including chicken, beef, kangaroo, and rabbit.

BOM BOM's business model is subscription-based, with flexible weekly or bi-weekly deliveries of vacuum-packed, frozen meals to ensure freshness and convenience. In August 2025, the company announced it had raised S$3.5 million in a Series Pre-A funding round led by Blueprint Ventures. This capital is intended to automate production, advance nutrigenomic research, and support expansion into the South Korean market. The company has grown to operate one of Singapore's largest pet food manufacturing facilities and is recognized for helping resolve chronic health issues in thousands of pets through its precision nutrition approach.