Bold Metrics

About Bold Metrics

Bold Metrics is a SaaS company that provides AI-powered solutions for the apparel industry. The company's core technology centers on creating 'digital twins' of shoppers by accurately predicting over 50 individual body measurements without the need for physical measuring tools. This is achieved through a suite of machine learning and AI technologies that analyze customer data.

The primary clients are apparel brands and retailers who integrate Bold Metrics' tools into their e-commerce platforms. The service aims to solve the problem of poor fit, which is a major driver of product returns and customer dissatisfaction in online fashion retail. By providing precise size recommendations on a style-by-style basis, the company helps its clients reduce return rates, increase conversion rates, and improve customer loyalty.

The business model is B2B SaaS. Bold Metrics makes money by charging brands for access to its platform and its data-driven insights. These insights can also inform product design and inventory management, providing additional value to clients. The company operates in the global e-commerce and fashion technology market.