Bold Commerce

About Bold Commerce

Bold Commerce provides e-commerce technology that powers customizable, high-converting transaction experiences for omnichannel retailers and direct-to-consumer brands. Initially known as Shopify's largest app developer, the company has evolved to focus on its Checkout Experience Suite, a modular, API-first solution for headless commerce.

The company was founded in 2012 in a basement in Winnipeg, Canada, by the four co-founders: brothers Yvan and Eric Boisjoli, Jay Myers, and Stefan Maynard. Myers, who had experience selling his family's archery products online, identified a need for tools to improve the e-commerce experience on Shopify. The four founders, who each held full-time jobs, collaborated to build their first app, Product Upsell, which quickly gained traction. The company was bootstrapped until its first funding round in 2019.

Bold Commerce's main offerings include a suite of applications for e-commerce platforms like Shopify and BigCommerce, as well as its platform-agnostic, headless checkout solution. Its products include Bold Subscriptions, Bold Upsell, Bold Custom Pricing, and Bold Booster, which are designed to increase average order value and customer lifetime value. The business model primarily relies on recurring revenue from its app subscriptions and payment processing fees, where pricing can be dynamic based on merchant activity. This allows them to serve clients ranging from small online merchants to large enterprises such as Staples Canada, Vera Bradley, and Harry Rosen.

The company has secured significant funding, including a $22 million CAD Series A in 2019 and a $35 million CAD Series B in 2021, led by investors like Whitecap Venture Partners, Round13 Capital, and OMERS Ventures. This capital has fueled the company's expansion, including opening an office in Austin, Texas, and growing its team to support its goal of powering commerce anywhere a transaction can happen, from social media to IoT devices.