Body Labs Inc.

The company's core business involved providing human-aware artificial intelligence that could understand and predict 3D body shape and motion from inputs like RGB photos, videos, or measurements. This technology was delivered through a suite of APIs and embeddable components, such as BodyKit, which allowed developers to integrate human body models into their applications. Its business-to-business model targeted several markets, including online apparel, health and fitness, and video games. For apparel companies, the service offered a way to reduce costly returns by ensuring better clothing fit, while in gaming and augmented reality, it enabled the creation of photorealistic and personalized avatars. Revenue was generated by licensing its body models and API suite, which included products like 'Body Labs Blue' for custom clothing creation and 'Body Labs Red' for processing 3D scan data.

The firm's offerings were designed to transform the human body into a digital platform. Its SOMA software used AI to predict human shape and motion, while the corresponding Shape API allowed third-party apps to connect to the backend for model and measurement prediction. This enabled clients to design and market goods and services based on precise body data. After raising a total of $14.3 million in funding from investors including Intel Capital and FirstMark, Body Labs was acquired by Amazon in October 2017 for an estimated price between $50 million and $70 million. The acquisition was seen as a strategic move for Amazon to enhance its ventures in fashion, particularly the Prime Wardrobe service, and potentially its gaming division.