BodiData

About BodiData

BodiData Inc. operates as a business-to-business (B2B) company, providing a technology-driven solution to the apparel industry's costly returns problem, which stems primarily from improper sizing and fit. Founded in 2016 by CEO Tuoc Luong and President Bruce Terry, the St. Petersburg, Florida-based company targets the significant financial and environmental costs associated with apparel returns. Luong brings extensive experience as a technology entrepreneur and executive, with past leadership roles at Yahoo, Microsoft, and Zazzle, and has founded other tech companies that were later acquired by Yahoo. Terry contributes over 30 years of experience as a CFO in consumer products and retail with companies like McCain Foods and Sobeys, along with deep expertise in mergers and acquisitions.

The company's business model is centered on its integrated "Measure.Match.Manage.™" suite of solutions, which it licenses to apparel companies, particularly in the uniform and retail sectors. This system is designed to create a more accurate and satisfying fitting experience for the end-wearer. BodiData generates revenue by providing its proprietary hardware and software to clients like the Dutch uniform manufacturer Heigo and has established key partnerships with companies such as Alvanon and Unisync. Since its inception, the firm has raised a total of $14.3 million over multiple funding rounds to support its growth and technology development. A key milestone was the 2022 acquisition of QuantaCorp, which expanded BodiData's technological portfolio and gave it a significant foothold in the European market.

BodiData's flagship product is the patented Kora™ handheld scanner, a device that distinguishes itself by being able to measure a fully clothed person. The scanner attaches to an iPad Pro and fuses LiDAR, camera, and millimeter-wave radar data to penetrate streetwear and capture precise body measurements, boasting a fit accuracy rate of over 90%. This technology circumvents the need for customers to change into form-fitting attire, a requirement for many competing optical scanning solutions. In addition to Kora, the company offers a suite of measurement options, including 2-photo and 3D video solutions, ensuring flexibility for its business clients. Once measurements are captured, the BodiMatch® algorithm recommends the optimal size by comparing the user’s unique body data against a detailed style taxonomy. The BodiGuide™ feature then interactively shows the customer how the recommended size will fit, managing expectations and reducing the likelihood of returns. This entire process is managed through a secure, encrypted cloud platform where users retain ownership of their personal data.