Bodd

About Bodd

Bodd is an Australian data and technology firm founded in 2013 by CEO Rob Fisher and CTO Dave McLaughlin. The company has engineered a 3D body scanning technology designed to capture extensive human body data for creating personalized consumer experiences. Development of the core technology began in 2016 and involved several years of research in collaboration with prominent Australian academic institutions, including Swinburne University of Technology and RMIT.

The firm's primary product is a self-service 3D body scanner that completes a non-obtrusive scan in approximately 60 seconds. This process captures over 300 data points, creating a detailed digital avatar of the user. The collected data includes precise body measurements, contours, Body Mass Index (BMI), and body fat percentage, which are compiled into a 'body passport' that consumers can consent to share with brands. The scanners themselves are manufactured in Australia through a strategic partnership with Bosch Australia Manufacturing Solutions (BAMS), which also supports distribution and in-field technical service.

Bodd operates on a Software-as-a-Service (SaaS) business model, charging clients on a per-scan basis rather than requiring an upfront capital outlay for the hardware. This approach provides a recurring revenue stream tied to the usage of the deployed scanners. The company serves a diverse client base across several industries, including apparel, health and fitness, military, and corporate uniforms. For the apparel industry, the technology addresses the significant costs associated with returns due to incorrect sizing by providing accurate size recommendations. In the wellness and health sectors, the data can be used for personalized product recommendations and tracking health metrics.

The company has achieved significant milestones, including securing approximately $8 million in total funding from sources like an Angel round in December 2022 and grants from the Advanced Manufacturing Growth Centre. This capital is being used to fuel expansion into North American and European markets. Bodd has already established a customer base in Australia, New Zealand, and Southeast Asia, and is conducting trials with major retailers and wellness brands in North America. The company was also named Company of the Year at the 2022 Pause Awards.