Board

About Board

Board is a technology company developing what it terms a "face-to-face game console" designed to merge the tangible feel of board games with the interactive nature of video games. The company was founded by Brynn Putnam, the entrepreneur who previously founded the fitness system Mirror, which was acquired by Lululemon for $500 million. Putnam has stated the idea for Board came from a personal desire to create technology that brings people together, rather than isolating them on individual screens.

The core product is a 24-inch tabletop console with a flat, anti-glare touchscreen that serves as a digital game board. It utilizes advanced piece technology, allowing the console to recognize physical game pieces in real-time—it knows what each piece is, where it is, and what it can do. This system replaces traditional controllers with intuitive, tactile objects, making gameplay accessible for a wide range of ages and skill levels, from children to grandparents. The console is designed for group play, with most games supporting 1-6 players and options for larger groups to play in teams.

The business model is centered on the direct sale of the console, which launched with 12 original games included. These games, developed by award-winning designers, span genres from strategy and puzzles to arcade-style action. The company makes money by selling new games for purchase through its digital store, explicitly stating that no subscription is required. The hardware includes dual stereo speakers, a built-in microphone, Wi-Fi, Bluetooth, and 64GB of storage. Board is headquartered in New York City and is positioned as a creator of "together-tech," aiming to foster in-person connection and shared experiences.