Bnex

About Bnex

Bnex is a Brazilian technology company specializing in data intelligence for the retail sector. Founded in 2007, the company develops platforms that use artificial intelligence, big data, and analytics to predict consumer behavior and generate sales insights.

The firm's core offerings cater to retailers, particularly supermarkets, pharmacies, and wholesalers, helping them optimize business strategies. Bnex provides solutions for identifying ideal locations for new stores, understanding the revenue potential of an existing network, and pinpointing factors that may be impacting sales. Their services include market intelligence to assess the revenue potential of stores, CRM and shopper leadership for hyper-segmentation and customer activation, a promotional and loyalty platform to stimulate sales, and a mobile e-commerce solution to integrate physical and online stores. The company leverages a vast database of retail consumption in Brazil, analyzing geographic, economic, and behavioral data to support expansion strategies and enhance customer loyalty.

Bnex's business model combines its proprietary technology and methodology with a multidisciplinary team of specialists in consumer behavior and data intelligence who guide clients. The company's platform enables advanced trade marketing and retail media actions. Bnex was reportedly acquired in September 2024 and operates as a subsidiary of ROCK Encantech. Prior to the acquisition, the company had raised $6.22 million from investors including Maromar Investimentos, Muralha Capital, and Provence Partners.