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BlueVENN
Real-time analysis of customer data that create highly personalized and relevant marketing campaigns
About BlueVENN
BlueVenn operates as a comprehensive customer data platform and omnichannel marketing hub, designed to unify online and offline data into a single customer view. The company serves enterprise clients across various industries, helping them manage and optimize customer journeys through advanced data analytics and machine learning. BlueVenn's platform enables businesses to create highly targeted and personalized marketing campaigns by transforming complex data into actionable insights. The business model revolves around a subscription-based service, providing clients with tools for customer segmentation, predictive analytics, and real-time marketing. Revenue is generated through these subscriptions and additional services such as integrations and custom analytics solutions. BlueVenn operates in the competitive market of customer data management and marketing automation, distinguishing itself with its robust analytics capabilities and user-friendly interface.
Source: Dealroom company dataAt a glance
- Status
- Acquired
- Founded
- 2013
- Headquarters
- Boston, United States
- Employees
- 14
- Open positions
- None listed
- Dealroom signal
- 59.5/100
- Industry
- Marketing, Enterprise Software
- Sub-industry
- Marketing Analytics
- Sector
- Marketing
- Business model
- SaaS
- Client focus
- b2b
- Investment activity
- 1 company, latest Jan 2018
- Capital deployed
- —
- Preferred round
- ACQUISITION
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITION✓Exit | Mar 2021 | $52M | $52M | Upland Software | — |
| GROWTH EQUITY VC✓Equity / VC | Jul 2019 | $11M | — | BOOST&Co | — |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for BlueVENN is 250 monthly website visits, down 45.7% over the last three months. BlueVENN's team declined 76.3% over the past year.
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series B and later1 investor entered at this stage
BOOST&Co
Other known investors1 additional known investor
Upland Software
Source: Dealroom Talent Intelligence.
Global footprint
Market sentiment
An AI-synthesised read of the highest-engagement posts about BlueVENN on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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