Bluelava

About Bluelava

Blue Lava Digital operates as a specialized digital agency centered on web accessibility. The firm's core business is ensuring its clients' websites comply with the Web Content Accessibility Guidelines (WCAG) and the Americans with Disabilities Act (ADA). This service is positioned not only as a means for ethical inclusion, allowing businesses to create an inclusive digital experience, but also as a critical tool for mitigating the increasing risk of web accessibility lawsuits. The company's business model is service-based, offering ADA audits and compliance implementation for a diverse client base ranging from startups to global enterprises.

Beyond its primary compliance services, Blue Lava Digital provides several add-on offerings available exclusively to its WCAG compliance customers. These ancillary services include website design and search engine optimization (SEO), intended to refresh a brand's online presence while technical adjustments are being made. The company also offers public relations services, with a results-driven model that guarantees editorial features in publications, moving away from traditional retainer-based PR. By bundling these services, the firm provides a holistic approach to a client's digital presence, addressing accessibility, aesthetics, and market visibility simultaneously.

The company name is a reference to the electric-blue flames emitted by molten sulfur when it burns, which is intended to symbolize transformation of the environment around it. Blue Lava Digital aims to help clients unlock new market opportunities by making their digital assets accessible to a wider audience, including individuals with disabilities who represent significant purchasing power. Their market positioning also emphasizes that web accessibility can elevate a brand's reputation by signaling leadership and social responsibility.