Bluefish AI

The founding team consists of seasoned martech and adtech veterans. Co-founder and CEO Alex Sherman previously led PromoteIQ, which was successfully acquired by Microsoft. He is joined by co-founders Andrei Dunca and Jing Feng. Dunca, who serves as CTO, co-founded LiveRail (acquired by Meta/Facebook) and has a background in engineering leadership. Feng brings extensive operational experience from roles at PromoteIQ, LiveRail, and BlackArrow. This collective experience in building foundational advertising technologies underpins Bluefish AI's strategic direction.

The company's core offering is an end-to-end AI marketing platform designed to provide transparency and control over brand presence on the "AI internet." Key features include monitoring brand perception across various AI platforms, providing analytics on accuracy and sentiment, and deploying AI marketing agents to ensure consistent brand messaging. Bluefish AI's technology allows brands to optimize for what it terms "Generative Engine Optimization" (GEO), moving beyond traditional SEO/SEM tactics which are becoming less effective as consumers increasingly receive direct answers from AI rather than links. The platform also enables targeted promotional campaigns directly within AI search environments, providing a new channel for customer acquisition. Revenue is generated through a quote-based model tailored to the specific needs of its clients, who are typically mid-market and enterprise organizations. Currently, the company is onboarding select brands into a closed pilot program.