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Blue Stripes

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Cacao is Not Chocolate - It's a Superfood! - Blue Stripes

Cedar Falls, United StatesFounded 2018Energy

Valuation $100–250M Last recorded · 2024

Revenue $1–10M Latest reported FY

Headcount <100 Current team size

Total funding $10–50M Disclosed equity funding

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About Blue Stripes

Blue Stripes is a wellness-focused company that leverages the natural powers of the whole cacao plant to create superfood products. Operating in the health and wellness market, Blue Stripes serves health-conscious consumers who are looking for nutritious and delicious alternatives to traditional snacks and beverages. The company's product line includes cacao water, chocolate chips, raw cacao nibs, and various cacao-based powders, all of which are rich in antioxidants and free from added sugars. Blue Stripes' business model revolves around direct-to-consumer sales through their online store, as well as partnerships with retail outlets. Revenue is generated through the sale of these premium, health-oriented products. The company emphasizes sustainability and holistic wellness, ensuring that their offerings are not only good for the body but also for the environment.

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At a glance

Status: Operational
Founded: 2018
Headquarters: Cedar Falls, United States
Employees: 35
Open positions: None listed
Dealroom signal: 74.4/100
Industry: Food, Energy
Sub-industry: Innovative Food
Sector: Energy, Waste Reduction, Food Waste, Sustainable Development Goals, Climate Tech, Circular Economy, Hard Tech, Functional Beverages
Business model: Manufacturing, Marketplace & ecommerce
Client focus: b2c
Links: Website LinkedIn

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Funding history

5 recorded events

Company financing events and reported valuations.

Deal type	Date	Amount	Valuation	Investors	Source
SERIES B✓Equity / VC	Oct 2024	$20M	$80M	Whole Foods Market · The Hershey Company · ZINTINUS	↗
LATE VCEquity / VC	Jan 2023	$6.2M	$25M	Big Plan Holdings · Allon Ventures	—

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Financials

Revenue over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

Year	Revenue	Growth
2026
2025
2024
2023		—

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Growth signals

Blue Stripes website traffic

Latest recorded traffic for Blue Stripes is 9.8K monthly website visits, down 2% over the last three months. Blue Stripes's team grew 2.9% over the past year.

Latest monthly visits9.8K 3-month web change-2% 1-year team growth+2.9%

Monthly website visitsNov 2022–Jul 2026

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