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Blue Onion Labs

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Modernizing Order-to-Cash Reconciliation

New York City, United StatesFounded 2020Fintech
Valuation $50–100M Last recorded · 2025
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Blue Onion Labs and the history behind them.

About Blue Onion Labs

Blue Onion Labs offers a data platform for finance teams in the e-commerce and retail sectors. The company's main product, the Blue Onion Data Hub, automates the collection, cleaning, and analysis of sales data, providing audit-ready information. This helps to eliminate manual reconciliations of orders and provides greater visibility into revenue and cash transactions.

The platform offers features like automated order-to-cash reconciliation, fulfillment data accuracy, and automated COGS reporting, particularly for companies using Netsuite. It also supports reconciliation for returns, exchanges, and upsells. By centralizing and transforming data, Blue Onion aims to improve financial forecasting and sales analytics for its clients.

The business model appears to be Software as a Service (SaaS), targeting finance departments of e-commerce companies. It helps them to save time and resources by streamlining their financial operations, allowing them to focus on more strategic tasks.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2020
Headquarters
New York City, United States
Employees
36
Open positions
None listed
Dealroom signal
60.2/100
Industry
Fintech
Sub-industry
Financial Management Solutions
Sector
Fintech, Accounting, CFO Tech, YC S20
Business model
SaaS
Client focus
b2b

Funding history

4 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES A✓Equity / VC Apr 2025 $10M $40M Entrée Capital · Y Combinator · Green Visor Capital · Vinyl Capital ↗
OtherOther financing Jan 2021 $0 — Halogen Ventures —
Showing the latest 2 of 4 recorded eventsBook a demo for the full funding history →

Growth signals

Blue Onion Labs website traffic

Latest recorded traffic for Blue Onion Labs is 3.7K monthly website visits, up 27.6% over the last three months. Blue Onion Labs's team declined 20% over the past year.

Latest monthly visits3.7K 3-month web change+27.6% 1-year team growth-20%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

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Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

7 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed1 investor entered at this stage

Series A5 investors entered at this stage

Other known investors1 additional known investor

  • Halogen Ventures
Team profiled 4 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 3 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
🇺🇸 United States · New York City HQ
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Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Blue Onion Labs on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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