B
Bloomscape
Devoted to strengthening the relationships people have with things that grow and making buying plants simple, by delivering healthy, ready-to-go plants to the doorstep
About Bloomscape
Bloomscape is a startup that specializes in delivering healthy, ready-to-go indoor plants directly to customers' doors. The company aims to make plant ownership easy and accessible by providing not only the plants but also the necessary guidance and tools to help them thrive. Bloomscape serves a wide range of clients, from novice plant owners to experienced gardeners, primarily targeting urban dwellers who may not have easy access to traditional garden centers.
Read full description
Operating in the e-commerce market, Bloomscape leverages its online platform to reach customers nationwide. The business model is straightforward: customers visit the website, select from a variety of plants and plant care products, and place an order. Bloomscape then ships the plants and products directly to the customer's home. The company also offers digital gift cards, making it easy for customers to share the joy of plant ownership with others.
Bloomscape generates revenue through the sale of plants, plant care accessories, and gift cards. Each plant comes with detailed care instructions, ensuring that even those new to plant care can keep their plants healthy. Additionally, the company offers various pot options and other plant-related products, such as watering cans, to enhance the plant care experience.
The company prides itself on its customer service, offering support for issues like damaged plants or pots and providing tracking information for all orders. Bloomscape's commitment to customer satisfaction and plant health sets it apart in the competitive e-commerce landscape.
At a glance
- Status
- Operational
- Founded
- 2017
- Headquarters
- Detroit, United States
- Employees
- 31
- Open positions
- None listed
- Dealroom signal
- 78.6/100
- Industry
- Home Living
- Sector
- eCommerce & Marketplaces, Delivery, Gardening, Ecommerce Sites
- Business model
- Marketplace & ecommerce
- Client focus
- b2c
Latest news
Press, funding announcements and product moves mentioning Bloomscape.
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES B✓Equity / VC | Oct 2020 | $15M | $60M | Ludlow Ventures · Revolution · General Catalyst · Robert Mylod | — |
| SERIES A✓Equity / VC | Aug 2019 | $7.5M | $30M | Charlie Cheever · Jen Rubio · Neil Blumenthal · Endeavor | — |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Bloomscape is 140K monthly website visits, down 17.6% over the last three months. Bloomscape's team grew 14.8% over the past year.
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed4 investors entered at this stage
Ludlow Ventures
Abstract Ventures
ID Ventures
Detroit Venture Partners
Series A11 investors entered at this stage
Revolution
Charlie Cheever
Jen Rubio
Neil Blumenthal
Endeavor
Endeavor Catalyst
Kevin Hartz
General Catalyst
Robert Mylod- JBJeff Boyd
John Replogle
Other known investors4 additional known investors
Annox Capital
GoodFriends
Invest Michigan
Venture for America
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Bloomscape on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
See Bloomscape’s full profile on Dealroom
Request a free trial to see the complete deal history, financials, people graph and growth signals.
Takes under a minute. Already use Dealroom? Log in.