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Bloom & Wild

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An online flower delivery platform developing a modern approach for sending flowers to loved ones

London, United KingdomFounded 2014eCommerce & Marketplaces
Valuation $500M–1B Last recorded · 2021
Revenue $100–500M Latest reported FY
Headcount 100–500 Current team size
Total funding $100–500M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Bloom & Wild and the history behind them.

About Bloom & Wild

Bloom & Wild is a UK-based online florist startup that operates in the e-commerce sector. The company specializes in delivering fresh, designer-quality flowers in bespoke packaging that fits through a standard letterbox. This innovative approach to flower delivery eliminates the need for recipients to be at home to receive their flowers, providing a unique selling point in the competitive online florist market.

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Bloom & Wild serves a broad range of clients, from individuals looking to send a thoughtful gift, to businesses seeking corporate flower services. The company operates primarily in the UK, but also offers delivery to several European countries.

The business model of Bloom & Wild is based on both one-off purchases and subscription services. Customers can order individual bouquets for special occasions or opt for a regular flower delivery through a subscription model. This recurring revenue stream provides a stable income for the company and encourages customer loyalty.

Bloom & Wild generates revenue through the sale of its flower arrangements and subscriptions. The company also offers add-on products such as vases and chocolates, providing additional income streams.

Bloom & Wild has leveraged technology to enhance its business operations. The company uses data analytics to understand customer preferences and optimize its product offerings. It also utilizes various digital marketing strategies to reach a wider audience and drive sales.

Source: Dealroom company data

At a glance

Founded
2014
Headquarters
London, United Kingdom
Sector
eCommerce & Marketplaces
Power Law
Thoroughbred$100M+ revenue

Investors

15 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A5 investors entered at this stage

Series B and later10 investors entered at this stage

  • Piper Private Equity
  • General Catalyst
  • Novator
  • Latitude Venture Partners
  • Index Ventures
  • Barclays
  • HSBC Innovation Banking
  • Novel TMT Ventures
  • D4 Ventures
  • Pecten Capital
Employees mapped 286 incl. 5 AI specialists
Founders Hidden — book a demo/100 quality score
Key operators 6 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
11 countries with
team presence
🇬🇧 United Kingdom83.3%
🇳🇱 Netherlands9.1%
🇩🇪 Germany2.4%
🇺🇸 United States1.9%
🇮🇹 Italy0.5%
Top 5 of 11 shown
Web traffic by country
1.4M monthly visits
across markets
🇬🇧 United Kingdom65.8%
🇺🇸 United States8%
🇮🇩 Indonesia2.1%
🇮🇳 India1.9%
🇩🇪 Germany1.5%
Top 5 markets shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Bloom & Wild on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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