Bloom Security

Bloom Security is a cybersecurity firm providing a comprehensive endpoint security platform tailored for the AI era. The company was founded by Chief Executive Officer Itay Keren, Chief Product Officer Ofir Balassiano, and Chief Technology Officer Itay Frishman. The founding team possesses a significant track record in enterprise-scale security platforms, with all three having held leadership positions at Palo Alto Networks, as well as roles at Dig Security, which was acquired by Palo Alto Networks. Their collective experience includes leadership in engineering, sales engineering, AI security posture management (AISPM), data security posture management (DSPM), and security research, with backgrounds in elite units of the Israeli Defense Forces.

The company's mission is to secure the enterprise's transition to being AI-native. Bloom addresses the new categories of risk created by the proliferation of AI agents, unmonitored extensions, and various code running on endpoints. Traditional endpoint protection, focused on malware and malicious executables, is insufficient for these modern threats. Bloom's platform offers an end-to-end solution that provides visibility, analysis, prevention, and remediation across every layer of the endpoint, including the operating system, local data, applications, plugins, and the AI agents themselves.

The platform operates as a unified control plane, giving security teams the ability to see, control, and secure all activities on an endpoint. It delivers deep contextual visibility, granular policy enforcement, and one-click remediation to manage risks effectively. This allows organizations to adopt and innovate with AI technologies securely by surfacing genuine risks and providing the tools to mitigate them. The system is designed as a single platform for governance and remediation, covering the full spectrum of endpoint security needs in an environment where many employees use unregulated GenAI accounts and unapproved extensions.

Keywords: endpoint security, AI-native security, risk management, unified control plane, cybersecurity, AI agent security, endpoint detection and response (EDR), data security, application security, threat visibility, risk remediation, Itay Keren, Ofir Balassiano, Itay Frishman, Palo Alto Networks alumni, AI risk, endpoint protection platform (EPP), shadow AI, plugin security, on-device data security