Blippar

About Blippar

Blippar, founded in 2011 by Ambarish Mitra, Omar Tayeb, and Jessica Butcher, has navigated a complex journey in the augmented reality sector. Initially launched as an augmented reality advertising tool, the company enabled users to scan real-world objects with their smartphone cameras to unlock interactive digital content, a process it termed "blipping". This early iteration primarily served brands and advertisers looking to create engaging marketing campaigns.

The company's trajectory includes a significant period of financial distress, leading to it entering administration in late 2018. However, Blippar was subsequently resurrected in 2019 after its assets were acquired, allowing the company to refocus its strategy under continued leadership from some of its original team. This relaunch pivoted the business model towards a more accessible, self-service platform. Today, Blippar provides a suite of no-code augmented reality creation tools, Blippbuilder and Blippbuilder AR aPaaS, which empower developers, agencies, and individual creators to build and publish their own AR experiences. These experiences can be integrated into websites and mobile applications without requiring specialized coding skills.

The business operates on a SaaS (Software as a Service) model, generating revenue through tiered subscription plans for its AR creation and publishing platform. This approach targets a broad market, from small developers to large enterprises, aiming to democratize the creation of augmented reality content. The platform supports a range of AR functionalities, including WebAR, which allows experiences to be launched directly from a web browser without needing a dedicated app, as well as integration with native apps for iOS and Android. Blippar's core offering is the ability to connect physical objects and print materials with dynamic digital information, effectively turning any item into a potential AR trigger.