Blink Og

About Blink Og

Blink Technologies, also known as Blink Og, is a technology company that has developed a proprietary, AI-based software solution for human eye-tracking. Founded in 2018 by Oren Yogev, Gilad Drozdov, and Mark E DeAngelis, the company operates with a vision to reshape the way humans interact with smart devices. Yogev, who serves as the CEO, is a serial entrepreneur who previously founded Replay Technologies, which was acquired by Intel in 2016. After a brief period in the corporate world post-acquisition, his entrepreneurial spirit led him to establish Blink to create an even larger impact.

The company's core product is a software-driven, non-intrusive eye-tracking technology that can be deployed on any camera and operate on any major operating system, including Windows, iOS, Android, and Linux. Unlike hardware-dependent solutions, Blink's platform is designed to be lighter, faster, more energy-efficient, and more affordable. It can run computations locally on the device (edge computing) or remotely via the cloud. The technology moves beyond simple gaze tracking by analyzing single-eye behavioral metrics, providing more precise data on user visual attention. This allows for applications like hands-free control of displays and interaction with digital panels.

Blink operates on a B2B business model, providing its software to various industries. Key sectors include automotive, where it provides driver monitoring for safety and hands-free infotainment control; retail, for creating touchless shopping experiences and analyzing shopper habits; and digital advertising, where its EyePression® tracking offers real-time analytics on ad engagement. The company also focuses on security and privacy, using eye-tracking and blink patterns for biometric authentication, and is exploring applications in 3D displays and mobile devices. Based in Palo Alto, California, with a research and development center in Haifa, Israel, Blink has secured significant funding to support its growth, including a Series A round that brought its total investment to $24 million.