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BLender
Global e-lending platform that provides cross-border lending services
About BLender
Founded in 2014 by CEO Dr. Gal Aviv, Deputy CEO and Chief Technology Officer Boaz Aviv, and Deputy CEO and Chief Product Officer Barak Gur, Blender is a global fintech company that provides credit and financing solutions.
The company operates an e-lending platform that uses big data, data mining, and machine learning to offer credit. Blender's business model is based on peer-to-peer (P2P) lending, connecting borrowers with lenders through its platform. The company also offers "buy now, pay later" (BNPL) services and car financing.
Blender serves a wide range of clients, from individuals seeking personal loans to customers making purchases at the point of sale. The company operates in the consumer credit market and has expanded its services internationally. Blender generates revenue by taking a commission on the loans facilitated through its platform.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 2007
- Headquarters
- Ramat Gan, Israel
- Employees
- 34
- Open positions
- None listed
- Dealroom signal
- 67.7/100
- Industry
- Fintech
- Sub-industry
- Mortgages & Lending
- Sector
- Fintech, Information Technology, P2P Lending, Content Management, Crowdfunding, Banking, Search Engine, On-Demand, Peer-to-Peer, Sharing Economy, Platform
- Business model
- Marketplace & ecommerce
- Client focus
- b2c
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| DEBT✓Debt | Jul 2019 | $11M | — | Eiffel Investment Group | — |
| LATE VC✓Equity / VC | Jul 2019 | $11M | $44M | Blumberg Capital · Aviv group · Asia plus group holding | ↗ |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for BLender is 1K monthly website visits, up 138.1% over the last three months. BLender's team declined 2.9% over the past year.
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A4 investors entered at this stage
Blumberg Capital
Elevator
Bloomberg
Eiffel Investment Group
Series B and later2 investors entered at this stage
Aviv group
Asia plus group holding
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about BLender on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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