B
BlackCart
Marketing · Toronto, Canada · Founded 2017
Removes friction during checkout, boosts conversions, AOV, and gives customers the best shopping experience MoreLess
BlackCart is a Toronto-based e-commerce technology provider that enables a "try-before-you-buy" model for online merchants. Founded in 2017 by Donny Ouyang, the company aims to bridge the gap between the online and in-store shopping experiences by allowing consumers to try products at home before committing to a purchase. The idea stemmed from Ouyang's own frustrating experience with an online shoe purchase. Before BlackCart, Ouyang was a serial entrepreneur, having founded Kinkarso Tech, a website-flipping business in high school, and Rayku, an on-demand tutoring marketplace during college, before a stint at the early-stage VC fund, Caravan Ventures.
The company's platform integrates with major e-commerce storefronts like Shopify, Magento, and WooCommerce, allowing retailers to offer a seamless at-home trial service to their customers. Shoppers can select items, have them shipped for free, and are only charged for what they decide to keep after a trial period. This model addresses a key point of friction in e-commerce: the inability for customers to physically interact with products before buying. For merchants, this service has been shown to increase average order value by as much as 57% and conversion rates by 23%.
BlackCart's business model operates on a revenue-share basis, taking a percentage of the sales for items customers ultimately keep, with no upfront or integration fees for the merchant. A core component of its technology is a proprietary fraud detection AI that underwrites every transaction, assuming the financial risk of fraud on behalf of the merchant. Initially focused on apparel, the company has since expanded to serve various retail segments including home goods, jewelry, and electronics. The company secured a significant Series A funding round in January 2021, co-led by Origin Ventures and Hyde Park Venture Partners, bringing its total raised capital to over $11 million USD to fuel product development and team expansion.
Keywords: try-before-you-buy, e-commerce software, revenue share, fraud detection AI, Shopify integration, online retail, conversion rate optimization, average order value, risk-free shopping, customer acquisition
Company overview
BlackCart company information
The essential company record, classifications and operating signals in one place.
- Status
- Operational
- Founded
- 2017
- Headquarters
- Toronto, Canada
- Employees
- 4
- Open positions
- None listed
- Dealroom signal
- 60.3
Valuation & funding
BlackCart funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| EARLY VC✓Equity / VC | Nov 2022 | $3.7M | $44M | Undisclosed | ↗ |
| SERIES A✓Equity / VC | Jan 2021 | $8.8M | $39M | 500 Global · Nicholas Pirollo · Christian B. Sullivan · Greg Rudin | ↗ |
| SEED✓Equity / VC | May 2020 | $2M | $8M | 500 Global · Dean Bakes · Revel Partners · Struck Capital | ↗ |
| SEED✓Equity / VC | Jul 2019 | $200K | $2.5M | 500 Global | — |
Financials
Revenue and workforce over time
Available revenue and workforce history. Fields without reported data are omitted.
| Year | Revenue | Growth | Employees |
|---|---|---|---|
| 2026 | $3.1M | 0% | 4 |
| 2025 | $3.1M | 0% | 15 |
| 2024 | $3.1M | 0% | 15 |
| 2023 | $3.1M | -13.9% | 24 |
| 2022 | $3.6M | 0% | 38 |
| 2021 | $3.6M | +300% | 38 |
| 2020 | $900K | — | 12 |
Growth signals
BlackCart website traffic
Latest recorded traffic for BlackCart is 350 monthly website visits, down 91.5% over the last three months. BlackCart's team declined 73.3% over the past year.
Comparisons
BlackCart compared with similar companies
Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.
Talent graph
BlackCart's talent
Source: Dealroom Talent Intelligence.
Global footprint
Where BlackCart has talent and traffic
team presence
In the news
Latest news about BlackCart
Recent press, funding announcements, and product moves mentioning BlackCart — open to read from the original sources.
Market sentiment
What the market is saying about BlackCart
An AI-synthesized read of the highest-engagement posts about BlackCart on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
See BlackCart’s full profile on Dealroom
Request a free trial to see the complete deal history, financials, people graph and growth signals.
Takes under a minute. Already use Dealroom? Log in.