BlackCart

About BlackCart

BlackCart is a Toronto-based e-commerce technology provider that enables a "try-before-you-buy" model for online merchants. Founded in 2017 by Donny Ouyang, the company aims to bridge the gap between the online and in-store shopping experiences by allowing consumers to try products at home before committing to a purchase. The idea stemmed from Ouyang's own frustrating experience with an online shoe purchase. Before BlackCart, Ouyang was a serial entrepreneur, having founded Kinkarso Tech, a website-flipping business in high school, and Rayku, an on-demand tutoring marketplace during college, before a stint at the early-stage VC fund, Caravan Ventures.

The company's platform integrates with major e-commerce storefronts like Shopify, Magento, and WooCommerce, allowing retailers to offer a seamless at-home trial service to their customers. Shoppers can select items, have them shipped for free, and are only charged for what they decide to keep after a trial period. This model addresses a key point of friction in e-commerce: the inability for customers to physically interact with products before buying. For merchants, this service has been shown to increase average order value by as much as 57% and conversion rates by 23%.

BlackCart's business model operates on a revenue-share basis, taking a percentage of the sales for items customers ultimately keep, with no upfront or integration fees for the merchant. A core component of its technology is a proprietary fraud detection AI that underwrites every transaction, assuming the financial risk of fraud on behalf of the merchant. Initially focused on apparel, the company has since expanded to serve various retail segments including home goods, jewelry, and electronics. The company secured a significant Series A funding round in January 2021, co-led by Origin Ventures and Hyde Park Venture Partners, bringing its total raised capital to over $11 million USD to fuel product development and team expansion.