Black Unique

About Black Unique

Black Unique, operating under the name 全球购骑士特权 (Global Shopping Knight Privilege), is a membership-based e-commerce platform that provides aggregated discounts and special privileges to its members. The company was established in 2018 and is headquartered in Guangzhou, China. It operates as a private, venture capital-backed entity.

The core of the business is a comprehensive privileges card that grants members access to a wide array of discounts across various consumer sectors. The platform consolidates offers for online shopping with major e-commerce sites like Tmall, JD.com, and Koala, as well as deals for in-person shopping at international duty-free shops, outlets, and supermarkets in over 24 countries. Beyond retail, the service extends to discounts on dining, entertainment, and essential services such as fuel. Revenue is generated through this membership model, which provides access to these curated benefits.

The service is delivered primarily through a mobile application available on platforms like the App Store. This app serves as the central hub for members to access and redeem their exclusive offers. The company has successfully secured funding to expand its offerings and enhance its service infrastructure. In 2020, it raised tens of millions of dollars in a Series A round led by INCE Capital, with participation from Qiming Venture Partners, Cyber Creation Ventures, and Eastern Bell Venture Capital. This followed an earlier secondary transaction of $13.3M, indicating consistent investor confidence.