Power Law company profile

Black Rifle Coffee Company

Food · Salt Lake City, United States · Founded 2014 Unicorn

America's Coffee Company. Veteran founded. BRCC specializes in roasting high quality, small batch coffees

Valuation

$184M

Market cap · May/2026

Revenue

$398M

Latest reported FY

Featured in Unicorn$1B+ valuation tier · Power Law dataset 2026 $10B+ revenueThoroughbred · Power Law outcome

Global footprint

Where Black Rifle Coffee Company has talent and traffic

AI talent share

0.1% of workforce is AI talent
(1 of 783 staff)

Core AI00%

Other AI10.13%

Non-AI workforce78299.87%

Workforce by country

8 countries with
team presence

🇺🇸 United States97.8%

🇿🇦 South Africa0.3%

🇻🇳 Vietnam0.3%

🇦🇷 Argentina0.3%

🏳️ Afghanistan0.3%

Top 5 of 8 shown

Web traffic by country

370K monthly visits
across markets

🇺🇸 United States133.6%

🇬🇧 United Kingdom4.2%

🇦🇺 Australia4.2%

🇨🇦 Canada3.5%

🇩🇪 Germany2.3%

Top 5 markets shown

Market sentiment

What the market is saying about Black Rifle Coffee Company

An AI-synthesized read of the highest-engagement posts about Black Rifle Coffee Company on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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