BizRate

The firm's history includes several transformations and acquisitions. In 2004, Bizrate rebranded to Shopzilla, which was then acquired by The E. W. Scripps Company in 2005 for approximately $525 million. Throughout these changes, the consumer insights division continued to operate, eventually becoming known as Bizrate Insights. Subsequent ownership changes included an acquisition by Symphony Technology Group in 2011, a rebranding of the parent company to Connexity, Inc. in 2014, and the sale of the Bizrate Insights division to Time Inc.'s Synapse Group in 2016. Most recently, Bizrate Insights became part of Dotdash Meredith after Meredith Corporation, which had acquired Time Inc., was merged with Dotdash.

Bizrate's business operates on two main fronts: a comparison shopping website for consumers and a market research division, Bizrate Insights, for businesses. For consumers, Bizrate.com is a shopping portal offering price comparisons, product reviews, merchant ratings, and deal alerts across a wide array of categories. For its business clients, Bizrate Insights provides voice-of-customer (VoC) feedback solutions. The company serves online and omnichannel retailers by collecting and analyzing consumer feedback at various stages of the customer journey, from site abandonment to post-purchase fulfillment. Revenue is generated from commissions on sales originating from its shopping portal and through fees for its market research services, where retailers can purchase detailed data reports. The service helps retailers understand customer satisfaction, benchmark performance against competitors, and identify areas for improvement. A key feature is the syndication of verified ratings and reviews to major search engines like Google and Bing, enhancing clients' online visibility.