BiUP

About BiUP

BiUP Technologies is a software as a service (SaaS) company founded in 2023 by Prashant Sinha and Rohit Ranjan. The company, headquartered in Gurugram, India, specializes in developing an AI-powered visual data analytics and immersive technology platform. This platform enables brands in sectors such as automotive, fashion, lifestyle, and home decor to transform their product and customer experiences.

The company's product suite is divided into Enterprise Cloud and Retail Cloud solutions. Key offerings include AI-led immersive tech that creates interactive, multi-sensory experiences and AI-led data analytics for customer profiling and sentiment tracking. BiUP also provides conversational AI tools like chatbots and voicebots for customer support, a sales consultant app to empower sales teams, and e-commerce solutions that integrate inventory, logistics, payments, and CRM. The platform leverages CGI-powered visuals and hyper-personalized content to enhance customer engagement.

BiUP has secured an undisclosed amount in a funding round in August 2024, led by CarDekho's investment arm, Girnar Vision Fund (GVF). The company has received a total of $494K in funding. It plans to use the capital to accelerate the development and deployment of its AI-powered mobility solutions and expand its presence in both Indian and global markets.