BitTrade

About BitTrade

BitTrade (bittrade.co.jp) is a Japanese cryptocurrency exchange with a noteworthy history of transformation and strategic positioning within the regulated digital asset market. Established in September 2016, the company has navigated the evolving landscape of cryptocurrency through significant ownership and branding changes. The exchange is currently led by President and CEO, Lei Seki. The company's journey includes a pivotal chapter involving Singaporean entrepreneur Eric Cheng. In 2018, Cheng acquired a 100% stake in BitTrade, marking the first time a foreigner wholly owned a Japanese-licensed crypto exchange. This move set the stage for the entry of global cryptocurrency giant Huobi Group, which acquired a majority stake from Cheng later that year. This led to the rebranding of the platform to Huobi Japan in December 2018. The exchange operated under the Huobi brand, leveraging its global resources and technology, before making a strategic decision to revert to its original name, BitTrade, in February 2023 to reinforce its focus on the local Japanese market. BitTrade operates as a centralized cryptocurrency exchange registered with Japan's Financial Services Agency (FSA), positioning it as a regulated and compliant platform for Japanese users. The company's business model is centered on providing a secure and user-friendly environment for both novice and experienced traders to buy, sell, and manage a diverse portfolio of digital assets. It generates revenue through transaction fees, although it offers commission-free trading on specific high-volume pairs like BTC/JPY to attract users. The platform serves a clientele primarily based in Japan, offering deposit methods in Japanese yen, including wire transfers and convenience store deposits. The exchange provides a comprehensive suite of services, featuring a wide selection of over 40 cryptocurrencies, including major names like Bitcoin and Ethereum. For its clients, BitTrade offers two main trading interfaces: a straightforward swap service designed for simplicity and a traditional order book market for more experienced traders. To ensure the security of client assets, the company utilizes measures such as cold wallet storage and a multi-signature system for withdrawals. Beyond spot trading, the platform also provides services like crypto loans and automated purchasing plans.