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COMPANY PROFILE

BirdEye

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The leading customer experience and business reputation platform that allows businesses to turn their customers into a powerful marketing engine using insights from customer feedback across review…

Palo Alto, United StatesFounded 2012Marketing
Valuation $250–500M Last recorded · 2022
Headcount 1–2k Current team size
Total funding $50–100M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for BirdEye and the history behind them.

About BirdEye

Birdeye is a leading player in the online reputation management sector, providing comprehensive digital solutions for businesses across various industries. The company's services are designed to help businesses improve their online reputation, increase their visibility, and engage with customers on digital platforms. Birdeye's offerings include tools for posting and engaging on digital channels, booking and confirming digitally, and faster payment processing.

The company's clientele includes businesses in real estate, home services, and personal services, among others. Birdeye's platform has been praised for its ability to centralize customer communication, manage expansive business footprints, and monitor customer sentiment using artificial intelligence (AI). This AI technology helps businesses understand their customers better and adapt their offerings to meet customer needs.

Birdeye operates in the digital marketing and customer experience market. Its business model revolves around providing a platform that enables businesses to manage their online reputation, engage with customers, and gain insights from customer feedback. The company generates revenue by charging businesses for access to its platform and its suite of tools and services.

In summary, Birdeye is a digital solution provider that helps businesses manage their online reputation, engage with customers, and grow their sales through referrals. Its AI-powered platform provides actionable insights that businesses can use to improve their customer experience and grow their business.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2012
Headquarters
Palo Alto, United States
Employees
1,446
Open positions
21
Dealroom signal
67.7/100
Industry
Marketing
Sub-industry
CRM & Sales
Sector
Marketing, Reputation, SaaS, Social, Consulting Services, Platform
Business model
SaaS
Client focus
b2b
Investment activity
1 company, latest Feb 2023
Capital deployed
—
Preferred round
ACQUISITION

Funding history

3 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES COther financing Mar 2022 $60M $240M Accel-KKR ↗
SERIES BOther financing Feb 2017 $25M $100M Trinity Ventures · World Innovation Lab —
Showing the latest 2 of 3 recorded eventsBook a demo for the full funding history →

Growth signals

BirdEye website traffic

Latest recorded traffic for BirdEye is 4.1M monthly website visits, up 17.1% over the last three months. BirdEye's team grew 0.2% over the past year.

Latest monthly visits4.1M 3-month web change+17.1% 1-year team growth+0.2%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

Showing 8 of the closest matchesCompare every metric →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

10 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A9 investors entered at this stage

Series B and later1 investor entered at this stage

  • Accel-KKR
Team profiled 32 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 5 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
15 countries with
team presence
🇮🇳 India63.3%
🇺🇸 United States24.8%
🇦🇺 Australia6.1%
🇬🇧 United Kingdom2.6%
🇵🇭 Philippines1.6%
Top 5 of 15 shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about BirdEye on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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