Birches Health

The company's business model is centered on providing accessible and confidential teletherapy. It generates revenue by partnering with major insurance providers, which allows many patients to receive care with little to no out-of-pocket costs. Birches Health also forms strategic partnerships with gaming operators, professional sports leagues, universities, and state agencies to expand access to responsible gaming initiatives and treatment. These collaborations often involve creating customized referral pathways and educational resources for the partners' users and communities.

Services are delivered through a telehealth platform that connects clients with licensed counselors for one-on-one and group sessions. The company develops personalized treatment plans for each client, utilizing evidence-based methods like Cognitive Behavioral Therapy (CBT) and Motivational Interviewing. The clinical team is composed of highly experienced professionals, including counselors who hold the International Certified Gambling Counselor (ICGC) credential, and is led by clinical directors with decades of experience in the field. Birches Health provides its network of therapists with specialized training, supervision, and a path toward certification to ensure a high standard of care.