Bipi

The business provides an all-inclusive monthly subscription that covers the vehicle, insurance, maintenance, and roadside assistance. This model targets individuals and businesses seeking to avoid the long-term commitments, down payments, and unforeseen costs associated with purchasing a car. Customers can select a vehicle through Bipi's online platform, choose a subscription term, and have the car delivered to their location. A key feature of the service is the flexibility to swap the car for a different model as needs change, offering a level of adaptability not typically found in conventional leasing agreements.

Bipi's market is the personal and corporate mobility sector, competing with traditional car rental companies, leasing firms, and other emerging car subscription services. Revenue is generated directly from the monthly subscription fees paid by its users. The company has demonstrated significant growth, underscored by its acquisition by the French automotive group Renault in 2022 through its subsidiary RCI Bank and Services. This acquisition followed a series of successful funding rounds, including a €16.5 million Series B round, which positioned Bipi for expansion across Europe.