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Billogram
Intelligent platform for invoicing and payments automates customer management, prevents churn, and increases revenue
About Billogram
Billogram AB, established in 2011 by Jonas Suijkerbuijk and Cesar Sangchi, has carved a niche in the financial technology sector by transforming the traditional invoice into a strategic business tool. Suijkerbuijk, with a background as a management consultant at Accenture, and Sangchi, an IT consultant, identified a significant inefficiency in how companies managed invoicing and payments. Their collaboration resulted in a platform designed to enhance customer relationships and streamline payment processes.
The company's core offering is a smart, interactive digital invoice that replaces static, one-way billing documents. This platform integrates billing and payment into a single, unified channel, aiming to improve the customer experience and operational efficiency for its clients. Billogram's service goes beyond simple electronic invoicing by adding features such as customized branding, interactive elements, and direct communication capabilities within the invoice itself. This allows end-customers to ask questions, set up payment plans, or dispute charges directly, fostering a better relationship with the service provider. For businesses, this translates into a reduction in administrative tasks, faster payments, and lower churn rates.
Operating on a Software-as-a-Service (SaaS) model, Billogram generates revenue by charging its clients for the use of its platform. The business targets companies with large volumes of recurring transactions, primarily within sectors like utilities, telecommunications, finance, and property management. By focusing on these verticals, Billogram addresses the specific challenges of managing extensive customer bases and complex billing cycles. The platform's value proposition lies in its ability to turn a transactional touchpoint—the invoice—into a positive and engaging customer interaction, thereby increasing customer loyalty and lifetime value. Over the years, the company has processed billions of kronor in transactions, demonstrating significant market traction and the platform's scalability.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 2011
- Headquarters
- Stockholm, Sweden
- Employees
- 107
- Open positions
- 3
- Dealroom signal
- 64.0/100
- Industry
- Fintech, Marketing
- Sub-industry
- Payments, CRM & Sales
- Sector
- Fintech, Billing, Nordic Rising Star 2022, 4YFN, 4YFN 2023
- Business model
- SaaS
- Client focus
- b2b
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| LATE VCOther financing | Aug 2022 | $15M | $225M | Partech · Inbox Capital · Club Network Investments (CNI) · Swisscom Ventures | ↗ |
| LATE VCOther financing | Sep 2021 | $45M | $180M | Partech | ↗ |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Billogram is 840K monthly website visits, up 6.3% over the last three months. Billogram's team declined 9.3% over the past year.
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A4 investors entered at this stage
Edastra- KJKim Johnsson
- JAJesper Almkvist
- EEErik Ejerhed
Series B and later4 investors entered at this stage
Inbox Capital
Club Network Investments (CNI)
Partech
Swisscom Ventures
Other known investors1 additional known investor
Aggregate Media
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Billogram on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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