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Billogram

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Intelligent platform for invoicing and payments automates customer management, prevents churn, and increases revenue

Stockholm, SwedenFounded 2011Fintech
Valuation $100–250M Last recorded · 2022
Revenue $10–50M Latest reported FY
Headcount 100–500 Current team size
Total funding $50–100M Disclosed equity funding
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About Billogram

Billogram AB, established in 2011 by Jonas Suijkerbuijk and Cesar Sangchi, has carved a niche in the financial technology sector by transforming the traditional invoice into a strategic business tool. Suijkerbuijk, with a background as a management consultant at Accenture, and Sangchi, an IT consultant, identified a significant inefficiency in how companies managed invoicing and payments. Their collaboration resulted in a platform designed to enhance customer relationships and streamline payment processes.

The company's core offering is a smart, interactive digital invoice that replaces static, one-way billing documents. This platform integrates billing and payment into a single, unified channel, aiming to improve the customer experience and operational efficiency for its clients. Billogram's service goes beyond simple electronic invoicing by adding features such as customized branding, interactive elements, and direct communication capabilities within the invoice itself. This allows end-customers to ask questions, set up payment plans, or dispute charges directly, fostering a better relationship with the service provider. For businesses, this translates into a reduction in administrative tasks, faster payments, and lower churn rates.

Operating on a Software-as-a-Service (SaaS) model, Billogram generates revenue by charging its clients for the use of its platform. The business targets companies with large volumes of recurring transactions, primarily within sectors like utilities, telecommunications, finance, and property management. By focusing on these verticals, Billogram addresses the specific challenges of managing extensive customer bases and complex billing cycles. The platform's value proposition lies in its ability to turn a transactional touchpoint—the invoice—into a positive and engaging customer interaction, thereby increasing customer loyalty and lifetime value. Over the years, the company has processed billions of kronor in transactions, demonstrating significant market traction and the platform's scalability.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2011
Headquarters
Stockholm, Sweden
Employees
107
Open positions
3
Dealroom signal
64.0/100
Industry
Fintech, Marketing
Sub-industry
Payments, CRM & Sales
Sector
Fintech, Billing, Nordic Rising Star 2022, 4YFN, 4YFN 2023
Business model
SaaS
Client focus
b2b

Funding history

10 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
LATE VCOther financing Aug 2022 $15M $225M Partech · Inbox Capital · Club Network Investments (CNI) · Swisscom Ventures ↗
LATE VCOther financing Sep 2021 $45M $180M Partech ↗
Showing the latest 2 of 10 recorded eventsBook a demo for the full funding history →

Financials

Revenue, earnings and profit over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

Company filings, research estimates and Dealroom dataBook a demo for the full financial model →

Growth signals

Billogram website traffic

Latest recorded traffic for Billogram is 840K monthly website visits, up 6.3% over the last three months. Billogram's team declined 9.3% over the past year.

Latest monthly visits840K 3-month web change+6.3% 1-year team growth-9.3%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

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Showing 8 of the closest matchesCompare every metric →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

9 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A4 investors entered at this stage

  • Edastra
  • Kim Johnsson
  • Jesper Almkvist
  • Erik Ejerhed

Series B and later4 investors entered at this stage

  • Inbox Capital
  • Club Network Investments (CNI)
  • Partech
  • Swisscom Ventures

Other known investors1 additional known investor

  • Aggregate Media
Team profiled 21 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 3 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
6 countries with
team presence
🇸🇪 Sweden92.2%
🇩🇪 Germany2.9%
🇳🇱 Netherlands1.9%
🇷🇴 Romania1%
🇨🇭 Switzerland1%
Top 5 of 6 shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Billogram on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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