Bihu.com
Bihu.com delivers in-game advertising, in-game value added services and instant messaging services
About Bihu.com
Bihu.com, operated by Beijing Bihu Technologies Co., Ltd., was a content-centric community platform positioned within the blockchain and cryptocurrency sector in China. The company was founded by Lu Bin, with its initial user recommendation plan starting in November 2017 and the first version of the platform launching for trial operations in February 2018. Lu Bin's background and interest in the space led to the creation of a platform aimed at fostering informed discussions and analysis of digital assets.
The core of Bihu's business was a token-driven ecosystem designed to serve cryptocurrency investors and enthusiasts. It functioned as a centralized information hub where industry leaders and content creators could share insights. The platform's business model was rooted in what can be described as a token economy. It utilized its own blockchain-based token, "KEY," to incentivize user engagement. Revenue and value were generated through the platform's activity, with mechanisms for token distribution and potential destruction tied to usage, such as through advertising revenue.
Bihu's service revolved around content creation and curation, rewarding users for their contributions. Users could earn KEY tokens in several ways: by publishing high-quality articles and comments that received up-votes (likes), by discovering and up-voting good content early, and by locking up their existing KEY tokens on the platform. This model aimed to encourage positive behavior and build a valuable knowledge base for investors. The platform introduced a "Bihu ID" system, an autonomous identity system based on blockchain, to enhance transparency. Despite its initial traction and community building, Bihu announced its closure in 2022, reportedly due to policy-related reasons within its operating region.
Source: Dealroom company dataKnowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES A✓Equity / VC | Jun 2008 | $10M | $40M | Sequoia | — |
Growth signals
Latest recorded traffic for Bihu.com is 370K monthly website visits, down 63% over the last three months.
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A1 investor entered at this stage
Other known investors2 additional known investors
HSG
SNZ Holding
Source: Dealroom Talent Intelligence.
Global footprint
Market sentiment
An AI-synthesised read of the highest-engagement posts about Bihu.com on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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