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Bihu.com

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Bihu.com delivers in-game advertising, in-game value added services and instant messaging services

Mentougou District, ChinaFounded 2001Marketing
Valuation $50–100M Last recorded · 2008
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Bihu.com and the history behind them.

About Bihu.com

Bihu.com, operated by Beijing Bihu Technologies Co., Ltd., was a content-centric community platform positioned within the blockchain and cryptocurrency sector in China. The company was founded by Lu Bin, with its initial user recommendation plan starting in November 2017 and the first version of the platform launching for trial operations in February 2018. Lu Bin's background and interest in the space led to the creation of a platform aimed at fostering informed discussions and analysis of digital assets.

The core of Bihu's business was a token-driven ecosystem designed to serve cryptocurrency investors and enthusiasts. It functioned as a centralized information hub where industry leaders and content creators could share insights. The platform's business model was rooted in what can be described as a token economy. It utilized its own blockchain-based token, "KEY," to incentivize user engagement. Revenue and value were generated through the platform's activity, with mechanisms for token distribution and potential destruction tied to usage, such as through advertising revenue.

Bihu's service revolved around content creation and curation, rewarding users for their contributions. Users could earn KEY tokens in several ways: by publishing high-quality articles and comments that received up-votes (likes), by discovering and up-voting good content early, and by locking up their existing KEY tokens on the platform. This model aimed to encourage positive behavior and build a valuable knowledge base for investors. The platform introduced a "Bihu ID" system, an autonomous identity system based on blockchain, to enhance transparency. Despite its initial traction and community building, Bihu announced its closure in 2022, reportedly due to policy-related reasons within its operating region.

Source: Dealroom company data

At a glance

Status
Closed
Founded
2001
Headquarters
Mentougou District, China
Open positions
None listed
Dealroom signal
0.0/100
Industry
Marketing
Sector
Marketing, Messaging

Funding history

1 recorded event

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES A✓Equity / VC Jun 2008 $10M $40M Sequoia —
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Growth signals

Bihu.com website traffic

Latest recorded traffic for Bihu.com is 370K monthly website visits, down 63% over the last three months.

Latest monthly visits370K 3-month web change-63%
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Similar companies

Closest operating peers by Dealroom taxonomy

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Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

3 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A1 investor entered at this stage

Other known investors2 additional known investors

  • HSG
  • SNZ Holding
Founders Hidden — book a demo/100 quality score
Key operators Hidden — book a demo quality score
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
🇨🇳 China · Mentougou District HQ
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Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Bihu.com on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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